Fundamentals

Purpose Statement

To bring joy to everyday life because of the love of ice cream.

Vision

To be the most admired ice cream company in America.

Beliefs

To bring Joy to everyday life
We believe that it’s not just what we do, but how we do it that differentiates us from other companies.

We believe in providing our employees with a safe work environment that fosters team as well as personal growth and development.

We believe there is great value in being goal and performance-oriented through individual responsibility and accountability.

We believe in being a good corporate citizen in those communities in which we live and work by contributing our time, talent, and resources.

We believe effective communication is critical and that it needs to be constructive, respectful, open and interactive.

We believe in consistent, predictable financial performance that provides a competitive return to the stakeholders of Wells.

To bring Joy to everyday life